Before I tell you how to block Facebook‘s new autoplay video ads, a word about autoplay video ads: they’re a bad idea. Not just bad like junk in your mailbox, but bad like someone planting a Vegas billboard outside your window that turns on any time you want to admire the scenery.
They are not the price you should have to pay to keep using a service without opening your wallet. And they certainly shouldn’t be foisted on people only after a company’s signed up subscribers in the gazillions. That’s called bait-and-switch: using “free” as the lure, then pulling the rug out after everyone’s good and snookered to fulfill investor fantasies.
But don’t tell Facebook: the company’s in full doublespeak mode, referring to the ads as a “richer storytelling format for advertisers”:
Compelling sight, sound and motion are often integral components of great marketing campaigns, particularly when brands want…
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