How liberals can take down “Duck Dynasty”

“He sends one of yours to the hospital, you send one of his to the morgue.” -The Untouchables


A&E has capitulated to the homophobic right. The cable network backtracked on their suspension of Phil Robertson, the patriarch of TV’s Duck Dynasty clan, for his anti-gay and racially ignorant remarks. But America’s moral conservatives are too powerful, money talks. A&E made a record $80 million in ad revenue last year because of Duck Dynasty. The bad guys won this one.

Or have they?

If A&E wants $80 million then it will cost them $9 BILLION.

You see, A&E Networks is 50 percent owned by Hearst Corporation (founded by the Citizen Kane inspiration William Randolph Hearst, just a terrible guy) and 50 percent owned by Disney. We’re not going to ask anyone to boycott Disney, not since that means giving up Star Wars and Marvel films. That’s unrealistic.

We’re talking divide and conquer. Let’s all us liberals boycott Hearst’s $9 billion magazine empire. That’s where the real money is.

Here’s the list a magazines Hearst publishes:

  • Harper’s Bazaar
  • ELLE
  • Marie Claire
  • Cosmopolitan
  • Esquire
  • Car and Driver
  • Country Living
  • Elle Decor
  • Good Housekeeping
  • House Beautiful
  • O, The Oprah Magazine
  • Popular Mechanics
  • Redbook
  • Road & Track
  • Seventeen
  • Town & Country
  • Veranda
  • Woman’s Day
  • Food Network Magazine
  • Nat Mags

Since Phil Robertson hates “the gays” then let’s see how well Esquire Magazine does without the the deep pockets of those “sexual sinners.” And, also, since Mr. Robertson is so cavalier about the Civil Rights struggle then let’s see what happens when Black America (ya know, the “entitlement, welfare” folks) stops buying O Magazine (sorry, Oprah, forgive us).

Boycotting just those two magazines alone would equal or even dwarf Hearst’s A&E ad revenue.

Seattle residents, let the Hearst-owned Seattle PI know that you don’t approve of their parent company’s flip-flop on Mr. Robertson (but don’t boycott them – yet)

So, libs, let’s do this. Show the Right that our voice matters, too. Boycott the above Hearst magazines and let’s not ever go back to Phil Robertson’s version of America.


    • Seattle & Stuff

      Good points as always 🙂


      Physical magazines are declining but all of Hearst properties have tablet-ready digital subscriptions. Again, their publishing arm makes $9 billion versus A&E’s record year of $80 million. Virtually every magazine on the list is MORE profitable than A&E. Remember, the whole Robertson started because of an interview with a magazine. That one issue of GQ (not part of Hearst) will make more this month than A&E will.

      Magazines (digital or print) tend to have a much more ad-friendly demographic than a program like “Duck Dynasty” – hip, young, urban females (magazine industry catnip – 90 percent of magazines are targeted towards this demo) versus the type of demo that is watching the Robertson family (out of the 14 million viewers, “only” 5 million are, to use industry lingo – “in the demo.”

      So again, if Hearst wants to make $80 million (split with Disney, making it $40 million) then it should cost them $9 BILLION, with a “B”

      As for the one positive post we had about Rand Paul (versus all the Ayn Rand bashing we do), anytime a republican filibusters for something worthwhile like ending our drone program, then we are proud to give a thumbs up.

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