Veronica Mars: The Making of a Movie

Nowhere To Go But Pop

A long time ago, Veronica Mars was just another cult show that got canceled—but that’s not where the story ends. Nearly seven years after going off the air, Mars has been resurrected as a much anticipated feature-length film. On Friday, March 14, 2014—one year after the historic Kickstarter campaign launched—the film will finally be released. Thanks to the contributions of thousands of fans, the legacy of Veronica Mars will continue, but it wasn’t an easy road to get here.

The seven-year journey that creator Rob Thomas and star Kristen Bell embarked on to revitalize Mars was both harrowing and complicated. After the series’ cancellation in 2007, Thomas and Bell made several attempts to continue the story in a movie format. The two made a pitch to Warner Bros., but were ultimately rejected. In the studio’s eyes, the show wasn’t exactly a ratings juggernaut, and DVD sales had been modest at…

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