The Seattle Seahawks, as well as the Atlanta Falcons and the Tampa Bay Buccaneers, have been testing the idea of selling “upgraded experiences” in their stadiums. These include buying better seats and, effectively, turning their underpaid cheerleaders into table dancers.
The NFL has teamed up with an app developer called Experience to make “in-seat visits” from cheerleaders during football games a reality. Tempting but tacky, NFL.
Feeling left out? Don’t. From The Sports Business Journal:
Three teams – the Atlanta Falcons, Tampa Bay Buccaneers and the Seattle Seahawks – used the app last year and Brian Lafemina, the NFL’s senior vice president of club business development, believes that number will increase substantially.
“They believe up to half the league will be deployed for the 2014 season,” he told Sports Business Journal.
So go and overpay for your lap dances. Look, you’re on the Jumbotron, wave to you mother!